Happy Thanksgiving Krystal Lovers!

There has been ALOT going on at Krystal.com. We recently unveiled a new way to get voted into the Hall of Fame (See below) which has spurred many Krystal Lovers to announce their candidicy for the Hall of Fame. Some have even begun exploratory committees into running for the Hall of Fame...

WOW, WHAT HAVE I DONE! However, there is a small hitch:

You have to create a video as to why you should be in the Hall of Fame or reenact your Krystal Lover story.

Also in the Krystal Lovers Lounge....The Krystal Kid has struck again. Besides Krystal Lovers sending a deluge (I love that word) of e-mail with requests on how to get his recipe, he has created a new Thanksgiving inspired menu item - The Cran-Chik. Just get a Combo #3 (minus mayonnaise - I think we all know the Krystal Kids feelings on mayonnaise) and put cranberry sauce on top. If you've missed all the fun going on in the forums section of the Krystal Lovers Lounge just click here. Its an eye opening experience....

Oh and by the way - HAPPY THANKSGIVING from all the peeps in the Krystal Marketing Department.

The Elections Are Just Beginning

So things around the Krystal office have been busy lately...The website is buzzing with activity. We are in the middle of a Krystal Lovers Promotion (Can we say Combo #1, babeeee!) We are also preparing for all the great things that are planned for next year as well.

Including, the Krystal Lovers Hall of Fame. Now this isn't just any Hall of Fame induction class. All of the Krystal Lovers that will be selected for the next class will be inducted during the 75 th Anniversary year. Krystal will be 75 years old.....

To honor this acheievement we've decided to provide another way for people to express to us why they should be inducted into the Krystal Lovers Hall of Fame, through video.....All members of the Krystal Lovers Community at Krystal.com will have the chance to upload a video tell us:

• Why they are the ultimate Krystal Lover
• Reenacting their Krystal Lovers story

THEN.....Krystal Lovers will vote on who they think should be inducted into the Hall of Fame. I cannot wait to see these videos....Voting was never so much fun.

When Left To My Own Devices....

Ok so Kenny refuses to post on the Krystal Lovers (PLURAL) blog now b/c he feels he was maliciously maligned when he was on vacation. I posted a picture of his DESK AREA. See "How Square Off Drove Kenny Over the Edge" Yes I did move things to be on top of his desk. But that was only to get them IN THE PICTURE.

GEEZ PEOPLE GROW A FUNNY BONE.

Anyways since he won't come to the blog I will bring the blog to him. He actually went on a retreat last weekend as a Chaperone (poor kids) One of his friends posted a blog about it. Click here and see pictures of Kenny eating Krystal and Burger King for "Competitive Research" Oh is that what they call sticking a knife in the back of a company that employs you????

Interesting......

Mr. Smith Goes To Washington

Ok so his name is really Mike Kleinstub and he isn't going to Washinton (like many Republicans this year) - he's going to Krystal. I got the following e-mail 12 days ago through our website:

"This is day two of my krystal campaign. I will write every day until you open a Krystal in Lubbock, Texas or until I receive a 12 pack of krystals. I have to travel to chattanooga to get them and I am tired of traveling. please help me in my HUNGER CAMPAIGN"

So I decided to wait and see if he would really write me every day. Well, he did. And then he took it to the next level by going on a Hunger Strike. So after making this Krystal Lover suffer for a while (I can be really mean...) I wrote him today. Here is my e-mail:

Dear Mike:

I love your passion and dedication for Krystal. I would love to send you a Steamer pack of Krystals, however, due to health concerns I can't. Also, Krystals are best right off the grill and you deserve only the best. While it may be likely we will build in Lubbock in the next couple of years I would not want you to wait that long. Can I provide some Krystal t-shirts hats as a peace offering? Also, we have a really fun blog and I would love to write about your love for Krystal if you would be up for it. You can find the link below to see for yourself...

Thanks so much,
Tiffany

He wrote back and LOVED the idea for hats and shirts. Plus he is traveling to Dallas in December and found a Krystal location to where he is going....He has also promised to take pictures to chronicle he journey....And he has decided to eat again....

Another life that Krystal has saved. I've done my job for the day. Think I'll leave early. See ya!

Put Your Love Of Krystal To Good Use

One of the things I try to do in my job at Krystal is take sections on corporate websites that are normally boring and make them fun and engaging. HR sections are NOTORIOUS for being (YAWN!!!!) a place that people go only when they are in desperate need for a job.... So I worked with an agency, Paramore Redd to entertain AND provide employment....This piece targets recent college grads for Krystal's Management program. Click on the picture and have a gander....

The Gift That Keeps On....

Gift cards are here Krystal peeps. So go to your nearest Krystal and spread the love.

Bear Bryant & Krystal

One of the more interesting "Six degrees of Krystal" that I've seen.....Is that Bear Bryant, one of the most famous College Football Coaches of all time, had a longtime love of Krystal. In fact according to a new book out about him, he conducted strategy sessions at Krystal during his coaching days at Maryland. Before his family had moved he lived in the George Washington Hotel near the college. The Krystal restaurant was located across the street from his hotel. For the first three months he and his Assistant Coach would eat there morning, noon and night.

Also noted was, that if he had time, Coach Bryant would stop somewhere and eat a country breakfast. “On days when he didn’t have time, he’d go for Krystal hamburgers.”

Click here to see the entire article about the new book.

Rule #1-Watch Your Back!

A little Krystal Lover humor to enjoy during your morning coffee....

Everyone wants to be Kobayashi!

You know its going to be a late night when you get a phone call from your vendor at 5:30 p.m. (And you were supposed to be somewhere at 5:15) saying they need you to help them obtain 97 Krystals for 6 a.m. the next morning....in Alabama. But thanks to some helpful Operations staff in Mobile, it went off with out a hitch. The local radio station (97.5 WABB) wanted to attempt Kobayashi's new record of 97 Krystals in 8 minutes. They didn't come close but it provided some great morning show entertainment.

Krystal Lovers Get Hurt Too!

Well, since Kenny is on vacation and Brad is out sick, I have staged a coup and taken over Brand Marketing......Its MINE ALL MINE!

In the middle of my plotting I wanted to give a shout out to a local Krystal Lover, Lesley Landrum. She recently planned her road trip to Lousiana by plotting the Krystal locations and then proceeded to give me an operations status on each one. The above is one of the pictures she took to help chronicle the journey. Anyways, poor Lesley is home with a badley sprained ankle today. So, Lesley, if you want me to bring you Cheese Krystals for Lunch just let me know.

How Square Off Drove Kenny Over the Edge

This is what Kenny's desk area looked like before he left for vacation. Which begs the question: Did he leave for vacation or did the boxes eat him?

The Latest Trend in Competitive Eating

This weekend I discovered a closely guarded secret in competitive eating. It is a trend that no one is talking about, but the closest of observers have noticed. This trend is the thumbs up.

Traditionally, when athletes greet a crowd they will give a wave, raise a fist in solidarity with the fans, lift one finger (no not that finger) proclaiming their status as number one, or simply lift a hand in acknowledgement of the adoring fans. However, as I was around the greats in the world of competitive eating this weekend, I discovered that the preferred method of fan acknowledgement among gurgitators is a thumbs up. Why is that?

One school of thought on the issue is that the increase in thumbs raised to the crowd is a direct result of the increase in thumb training among eaters. It is quite possible that the top eaters, in an effort to increase the speed at which they remove the Krystals from their boxes, have started focusing on thumb strength and agility. This would explain the increase in Krystals eaten, as well as the increase in thumbs up, due to overdeveloped thumb muscles.

I'm sure there could be other explanations, and I would love to hear your thoughts after taking a look at these examples of this new trend.

Rich LeFevre demonstrated that he will always be on the cutting edge.

Sonya Thomas proved that the thumbs up trend isn't just for the men.

Pat gives a slight variation of the traditional thumbs up. What else would you expect from a stylish young man like Bertoletti?

Takeru Kobayashi is not only the world's greatest eater, he is also the world's greatest thumbs up giver. It is rare to find such passion in a thumbs up. Not since Fonzi of "Happy Days" fame has the world seen such a master of this art form.